What We Believe
Data-driven businesses tend to achieve higher success and sustained profitability compared to those solely influenced by emotions. Nevertheless, many decision-makers cannot afford the luxury of extended research, particularly in today’s fast-paced business environment. Delays in critical decisions can significantly impact a company’s market leadership.
Opting for data-driven decision-making can be a strategic advantage in such scenarios. It allows companies to quickly adapt and make informed choices to stay ahead of the competition.
It is vital for businesses to procure high-quality external data from trusted sources to stay competitive. At C Insights Africa, our meticulous research process guarantees unbiased, reliable data and business intelligence. This empowers business leaders to make informed decisions promptly, contributing to their success and growth.
The African Markets Case
Being a market leader includes knowing when to expand into new markets, especially emerging economies. Africa has become increasingly attractive for market expansions due to a variety of factors, which include a large population and good ROI.
A continent of heterogeneous economic orientation and regulations might be tricky for new entrants to maximize opportunities. This is probably why some investors are wary about doing business in Africa – because they do not understand the complex terrain. It is therefore not surprising that those who choose to listen to their guts or depend on official sources only, lose a lot of valuable resources.
Our Vision
To be the first choice for trusted and comprehensive data about Africa, in boardrooms and research institutes.
Our Mission
Building the platform decision-makers depend on for comprehensive, accurate and unbiased data about Africa by combining technology with human experiences.
Our Core Values
- Integrity – We put in the work to ensure the quality of our products and services meets ethical and professional standards.
- Excellence – This is our inherent trait; it is evident in the quality of work we put in to ensure we deliver the best possible solutions to our clients.
- Professionalism – We guarantee client satisfaction and a positive lasting impression from every consultation with our team.
- Solution-Driven – Our dedication to empowering business leaders and investors to make investment decisions that scale, makes us your reliable business partner, always.
- People-centric – You are at the heart of all we do. When you thrive, we thrive!
- Timely – We stay up to date on business and economic trends, so you never run out of accurate data.
Our People
Lamis Shehu Dikko
Advisor
Mr. Lamis Shehu Dikko is a businessperson who has headed more than nine (9) different organizations and is currently the Chairman, NICON Insurance Ltd and Backbone Connectivity Network (Nigeria) Ltd. He received his first Degree from the Queen Mary College University of London where he obtained a Bachelor of Science degree in Economics. He is a Graduate of the Harvard Business School’s Programme for Management Development. Mr Dikko started his career at the Kaduna State Radio as a Producer of News and Current Affairs, from where he moved to the Nigerian Standard Newspaper as Sub-Editor. He lectured briefly at the College of Advanced Studies, Zaria before joining Habib Nigeria Bank. He joined Intercity Bank PLC in 1998 as General Manager and served as its Managing Director/Chief Executive Officer from 2001 to 2005. He was a Non-Executive Director at Mutual Benefits Assurance Plc and has also served on the Board of Enterprise Bank Limited. He was Chairman, Legacy Pension Managers (PFA) Ltd, Eterna Plc and the Infrastructure Bank Plc.
He was also Executive Director, Commercial Banking at Unity Bank Plc and later Chairman of the Board. He served on the Governing Council of the defunct Nigeria Stock Exchange as well as the Boards of several private companies. He is also on the board of Mutual Benefits Assurance Plc and Legacy Pension Managers Ltd. and a Member of the Nigerian Institute of Management and Member of The Chartered Institute of Bankers of Nigeria.
Jatin Kataria
Startup Ecosystem Specialist
Jatin is a GloCal Serial entrepreneur & Innovation consultant active in the global startup ecosystem for a decade. He is a strategist, thinker, process inventor & reinvention expert who has worked with people from 40+ countries, has a network in 100+ countries, represented India 10+ times, featured on 50+ media platforms globally such as ET, Doordarshan, TOI, Delo, UNI, BBC, Express-News, CF Time, etc. He is a multiple award winner with recognitions like the WYS award to convert UN development goals into action and Karmaveer Chakra, among 100 Saarc youth leaders & Top 20 Techstars APAC ecosystem developers. He is also an advisor of several startups with equity.
Jatin Kataria is a mentor an advisory board member in organisations such as Enablers, Pre-accelerator, Incubators like Challenge Future, AIC Raise, Smvdu Tbic, Entrepreneurs Face, iCreate, IIC Pdpu, Kspce, iKoVerk, etc. He is also a screening committee member for Startup/Innovation grant of 30000 $ under Govt. of Gujarat, Nidhi Prayas grant of 14000 $ & Nidhi SSS fund up to 133000 $ with TBIs under DST-GoI, SSIP grant, MeitY fund and open innovation program of Ministry of Electronics & IT, Govt of India, few private angel investors & VC funds.
He has been invited to speak and be a member of the jury by multiple platforms and organisations such as the Indian Chamber of Commerce & American Centre, Government of India, Government of Gujarat, IAMAI, NIC, Vibrant Saurashtra, Vibrant Gujarat, Lusaka Startup Week, Techstars APAC Summit, Challenge Future Summits, Youth in Action, Ideation Summit, Josh Talks, Young Bled Strategic Forum, The Institute of Engineers, AIMA, Out of the Box Conference, Microtom, LinkedIn Mastermind, iHub, Think-Do-Impact, CII, Young innovators global award, Zambia Startup pitch, SG pitch battle, Startup Russia traction program, ideate for India, OGD Hack, GEW India, etc. Currently open to exploring partnerships, associations, strategic alliances, and teams worldwide with plans to set up teams/offices in 70+ countries by 2030.
Victoria Odimba
Founder
Victoria Odimba is an experienced Founder, Business Advisor, and Marketing Communications Expert committed to achieving business excellence. She holds a Mass Communication degree from the University of Nigeria, Nsukka, a postgraduate business degree in Marketing from Heriot-Watt University, United Kingdom, and an Executive MBA from Quantic School of Business and Technology, United States. With nearly two decades of experience in the media, entertainment, tourism, and aviation sectors in Nigeria, the United Kingdom, and the United Arab Emirates (UAE), she has successfully led multicultural teams, demonstrating expertise in business development and marketing.
Her career began as a brand and marketing reporter at Nigeria’s This Day Newspaper in 2003, followed by a VIP/Senior Cabin Crew role in the aviation sector. In 2012, she founded June 22 Consulting, an Image Consulting firm. She delved into the entertainment sector, working with a prominent Nigerian entertainment and tourism company and contributing to establishing its UAE office. Her career evolved into a leadership role as the Group Assistant General Manager-Corporate Communications, overseeing marketing and communications activities. She then became the Group Deputy General Manager responsible for Corporate Communications and Head, Hi-Impact Television.
Notably, she led the successful launch of Nigeria’s first full High-Definition 24-hour television channel within 4 months and expanded its reach to over 30 countries, including the United Kingdom, in 2 years.
Victoria is a continuous learner, holding certifications in Data Analytics and relevant business courses. She is a mentor at Founder Institute, She Starts Africa, and VC4A. Additionally, she serves as a Success Manager and Marketing Partner at Founder Institute South Africa and is an alumna of the Launchpad Programme by Black Girl Fest for Black Female Founders (powered by Goldman Sachs, Salesforce Ventures, and LocalGlobe).
In 2021, Victoria founded Cellente, a marketing/creative communications agency specializing in brand activations, brand communication, marketing strategies, and strategic collaborations. Before launching Cellente as a for-profit organization, she had run it since 2016 as a pro-bono marketing firm for nano and small businesses. Committed to providing reliable business data, especially after a personal experience of failure due to a shortage of data in Africa, she launched C Insights Africa to offer precise, up-to-date insights for entrepreneurs and investors seeking to operate in African countries.
Passionate about the growth of African brands and supporting African businesses, Victoria is dedicated to leveraging her extensive corporate expertise to propel her organizations and clients to greater heights.
